Bringing the world’s finest
fruits & vegetables
to your shelf.
One company.
The whole chain.
Ochelle General Trading is a Dubai-headquartered fresh produce powerhouse — operating as producer, importer, and distributor since 2020. We source from 17 countries across both the northern and southern hemispheres, eliminating seasonal gaps and guaranteeing year-round availability of any fruit or vegetable your business needs.
Years of regional growth have given us the expertise to vertically integrate and flourish into a full-scale solution — right from the farm all the way to the last mile of sales.
Producer. Importer. Distributor.
One vertically integrated chain, from the first link at origin to the last mile on the retail floor.
Producer
We work directly at farm level — partnering with growers across both hemispheres. Quality, traceability, and freshness secured from the very first link.
Importer
Phytosanitary compliance, customs clearance, cold chain integrity, and documentation handled end-to-end across air, sea, and land freight routes.
Distributor
Deep distribution networks across UAE, Saudi Arabia and India — placing premium produce directly into prestige retail and HORECA every day.
UAE · Saudi Arabia · India
Each market is served through dedicated relationships and established logistics corridors.
UAE — Dubai
Flagship market. Prestige supermarkets, luxury hospitality and premium retail across the Emirates.
Saudi Arabia
Established wholesale & retail channels across the Kingdom’s major commercial cities.
India
Large-scale distribution across key metro markets in one of the world’s most rewarding fresh produce markets.
No season ends.
No shelf goes empty.
By sourcing simultaneously from the northern and southern hemispheres, Ochelle eliminates seasonal supply gaps entirely. The result: 365 days of consistent supply, for every product, every year.
Mangoes · Strawberries · Cherries · Asparagus · Blueberries · Peaches · Watermelon
Citrus · Avocado · Grapes · Pomegranate · Kiwi · Apples · Root Vegetables · Brassicas
Air. Sea. Land. One team.
Managing the full movement of fresh produce, maintaining cold chain integrity at every transit point.
Air Freight
48–72 hour delivery for premium, time-sensitive produce. Dedicated cold-chain handling at origin and destination airports.
Sea Freight
High-volume reefer containers across all major global trade lanes. Cost-efficient for bulk seasonal cargo.
Land Transport
Cross-border road distribution across the GCC and the Indian subcontinent.
Built for the world’s best retailers.
Working at this level requires standards that go far beyond moving boxes.
Seasonality planning
We plan procurement 8–12 weeks ahead of each season — so your shelves are always full, never overstocked.
Quality at origin
Every shipment inspected before loading. Only growers who consistently meet our standards make the cut.
Unbroken cold chain
Full cold chain integrity from farm gate to retail floor, without exception.
Supply continuity
Multi-country sourcing means one region’s crop failure is never your problem.
Prestige standard
Presentation, shelf-life, packaging and consistency for the world’s most demanding retail buyers.
What makes us different.
- Sourcing from 17 countries across 5 continents
- Year-round supply — zero seasonal gaps
- Dual hemisphere sourcing strategy
- Air, sea & land logistics under one roof
- Unbroken cold chain management
- Farm-to-shelf product traceability
- UAE · KSA · India distribution
- Prestige retail & HORECA partnerships
- Seasonality intelligence & forward planning
- 100+ strong group team
- Dubai-based, established since 2020
One partner. Every product. Every season.
Whether you are a prestige retailer seeking year-round shelf consistency, a hospitality group demanding the finest seasonal produce, or a wholesale importer looking for a reliable, compliant supply chain — Ochelle is built to deliver.