200,000 sqft
BUILT - UP AREA
116,000 m³
STORAGE CAPACITY
24 hr
OPERATION
WHO WE ARE
Built on Land We Own.
Built by the Team We Trust.
Built for Scale
EST . 2020 . DUBAI . UAE
Ochelle General Trading is a Dubai-headquartered fresh produce powerhouse
operating as producer, importer, and distributor since 2020. We source from 17
countries across both the northern and southern hemispheres, eliminating seasonal
gaps and guaranteeing year-round availability of any fruit or vegetable your
business needs.
Years of regional growth have given us the expertise to vertically integrate and
flourish into a full-scale solution — right from the farm all the way to the last mile of
sales.
BUILT FOR RELIABLE SUPPLY
Infrastructure that powers distribution.
State-of-the-art warehousing designed for efficiency, security and seamless supply across markets.
WHAT WE DO
Producer. Importer. Distributor.
One vertically integrated chain, from the first linkat origin to the last mile on the retail floor.
01 / PRODUCER
Producer
We work directly at farm level — partnering with growers across both hemispheres. Quality, traceability, and freshness secured from the very first link.
02 / IMPORTER
Importer
Phytosanitary compliance, customs clearance, coldchain integrity, and documentation handled end-to-end across air, sea, and land freight routes.
03 / DISTRIBUTOR
Distributor
Deep distribution networks across UAE, Saudi Arabia and India — placing premium produce directly into prestige retail and HORECA every day.
17
SOURCING COUNTRIES
365
DAYS OF SUPPLY
3
KEY MARKETS
100+
KEY MARKETS
OUR MARKETS
UAE · Saudi Arabia · India
Each market is served through dedicated
relationships and established logistics corridors.
UAE — Dubai
Flagship market. Prestige supermarkets, luxuryhospitality and premium retail across the Emirates.
Saudi Arabia
Established wholesale & retail channels across the Kingdom’s major commercial cities.
India
Large-scale distribution across key metro markets in one of the world’s most rewarding fresh produce markets.
YEAR - ROUND SUPPLY
No season ends.
No shelf goes empty.
By sourcing simultaneously from the northern and southern hemispheres, Ochelle eliminates seasonal supply gaps entirely. The result: 365 days of consistent supply, for every product, every year.
NORTHERN HEMISPHERE ORIGINS
Spain
France
Italy
Poland
Serbia
Egypt
Morocco
Moldova
Ukraine
India
China
USA
Vietnam
SUMMER & SPRING HIGHLIGHTS
Mangoes · Strawberries · Cherries · Asparagus · Blueberries · Peaches · Watermelon
SOUTHERN HEMISPHERE ORIGINS
South Africa
Chile
Australia
New Zealand
AUTUMN & WINTER HIGHLIGHTS
Citrus · Avocado · Grapes · Pomegranate · Kiwi · Apples · Root Vegetables · Brassicas
LOGISTICS
Air. Sea. Land. One team.
Managing the full movement of fresh produce,maintaining cold chain integrity at every transit point.
Air Freight
Flagship market. Prestige supermarkets, luxuryhospitality and premium retail across the Emirates.
Sea Freight
High-volume reefer containers across all major global trade lanes. Cost-efficient for bulk seasonal cargo.
Land Transport
Cross-border road distribution across the GCC and the Indian subcontinent.
OUR STANDARDS
Built for the world’s best retailers.
Working at this level requires standards that go far beyond moving boxes.
01
Seasonality planning
We plan procurement 8–12 weeks ahead of each season — so your shelves are always full, never overstocked.
02
Quality at origin
Every shipment inspected before loading. Only growers who consistently meet our standards make the cut.
03
Unbroken cold chain
Full cold chain integrity from farm gate to retail floor, without exception.
04
Supply continuity
Multi-country sourcing means one region’s crop failure is never your problem.
05
Prestige standard
Presentation, shelf-life, packaging and consistency for the world’s most demanding retail buyers.
OUR PROMISE
One partner. Every product. Every season.
Whether you are a prestige retailer seeking year-round shelf consistency, a hospitality group demanding the finest seasonal produce, or a wholesale importer looking for a reliable, compliant supply chain — Ochelle is built to deliver.